
Since June 2025, the European Accessibility Act has stopped being a best-practice recommendation. It's law, with concrete obligations and possible penalties attached. By 2026, the question isn't "should we make the site accessible" it's "what does it cost us that we haven't."
A lot of SMEs still assume web accessibility is only a concern for large corporations or the public sector. That assumption gets expensive fast. Here's what the EAA and RGAA actually cover, and how to get compliant without starting over.
The European Accessibility Act applies to a wide range of digital products and services: e-commerce sites, online banking, ticketing, and more broadly any digital service offered to the public across the EU. Exemptions exist for micro-enterprises based on specific size and revenue thresholds but they don't automatically clear every SME, and are worth checking case by case rather than assumed.
In France, RGAA remains the technical implementation standard, aligned with level AA of the international WCAG guidelines. The EAA sets the legal obligation at the EU level; RGAA provides the technical method to meet it in practice, with precise, testable success criteria.
Genesis Agency Insight: On a recent audit, a simple contrast issue on the call-to-action buttons was blocking a measurable share of low-vision traffic visitors reaching the site but genuinely unable to see where to click. A few hours of fixes, with an immediate business impact.
Genesis Agency Insight: AI tools can help suggesting alt text, automatically flagging low-contrast elements site-wide. They don't replace real testing with users who have disabilities: AI spots patterns, it doesn't live the navigation experience.
Accessibility is no longer an optional project pushed past launch. It's a legal requirement with a real business upside: more visitors who can actually use your site, from the first click through to conversion.
Is your site genuinely RGAA/EAA compliant, or just "roughly accessible"? Genesis Digital Factory runs the audit and builds the prioritized fix plan.