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Courtly wanted to modernize its digital presence to offer a smooth purchase journey to its community of basketball enthusiasts. The previous platform was slow on smartphones, had a complex checkout and did not showcase the technical qualities of the products. The goal was to build a high-performing store able to absorb traffic peaks at collection launches.
We chose PrestaShop for its advanced handling of size and shoe-size variants and large catalogs. The architecture is built around a dynamic art direction showcasing the product in action, paired with detailed sheets including size guides and technical specifications. The ordering process was simplified for fast, secure payment in a few steps.
The new PrestaShop store offers smooth, immersive navigation, designed mobile-first. The redesigned ergonomics and optimized loading times support conversion, while giving the teams autonomous management of collections and commercial operations.
By pairing the energy of elite sport with PrestaShop's infrastructure, the new Courtly store delivers a smooth purchase journey built for conversion.
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