En
Why choose PrestaShop for your online store?
Built for e-commerce, PrestaShop is the reference open-source platform for ambitious online stores: fine-grained catalog management, modular architecture, integrated payment and logistics. At Genesis Digital Factory, we use it to build custom stores, faithful to the design, secure and optimized to convert, for demanding merchants and for the agencies that entrust us with their e-commerce projects.
A dedicated e-commerce engine, PrestaShop is built for demanding purchase journeys. Genesis Digital Factory tailors it to your business to create a seamless customer experience: optimized load times, smooth checkout, integration of your business tools (ERP, CRM, logistics, payment) and solid search visibility, turning your store into a measurable growth driver.
Products, variants, stock, promotions, multi-currency: PrestaShop handles the richest catalogs and grows with your offer.
A complete back office to manage orders, stock, customers and deliveries independently, without relying on a developer.
Clean URLs, tags, redirects and structured product data: your catalog is visible on Google and AI engines from launch.
Payment, logistics and marketplace modules, ERP/CRM connectors: the store expands without being rebuilt.
No generic theme: a dedicated PrestaShop theme, built pixel-accurate, that reflects your brand identity and drives conversion.
Building a PrestaShop store takes five steps: e-commerce scoping and catalog structure, custom theme design and development, testing of checkout, payments, mobile display and speed, a secure go-live with back-office training for your team, then maintenance, backups and updates as your sales grow.
Analysis of your offer, structuring of the product catalog and definition of strategic purchase journeys.
Design of a custom PrestaShop theme, fast, secure and built to maximize your conversions.
Rigorous checks of the checkout, payment flows, mobile display and loading speed.
Secure launch and training of your teams on back-office, stock and order management.
Post-launch follow-up, backups, critical updates and support as your sales evolve.
For 20 years, we have produced online stores for merchants and, white-label, for agencies. Pixel-accurate custom design, reinforced security, optimized checkout and systematic quality control: we build high-performing PrestaShop stores ready to support your commercial ambitions.
Working for an agency? We produce your PrestaShop projects under your brand: fixed quote within 48 hours, start within 72 hours, staging preview, quality control before hand-over, and an NDA with a non-solicitation clause signed before the first project. Details on our white-label PrestaShop development.
A high-performing e-commerce site rests on a clear sales strategy. Share your challenges and growth goals: we design a custom, fast PrestaShop store built to maximize your conversions.
