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Adding ChatGPT Ads to your acquisition strategy lets you reach an audience in an unprecedented engagement context. Unlike classic search engines, the conversational environment exposes your offers to prospects who are formulating a precise need, comparing solutions and approaching a decision. Using this emerging channel gives you a real competitive edge to control acquisition costs and grow conversions. With these new formats and the fast evolution of advertising inside AI, the channel demands rigorous command of data and messaging.
Genesis Digital Factory supports you step by step to design, test and optimize your ChatGPT Ads campaigns, directly or white-label for your agency, with a single goal: a measurable economic impact on your business.
A ChatGPT Ads strategy rests on precise alignment between the conversation context, the ad message and your landing pages. It captures high-value requests at the very moment the user is talking with the AI: it reaches highly qualified prospects, secures an early position on an emerging channel and gives you precise control over profitability.
Place your offers beneath ChatGPT's answers, at the exact moment the user expresses a need or purchase intent related to your solutions.
Offer an enriched format that lets users ask questions about your offer directly within the conversation, for deeper engagement.
Target prospects by the topic and goal of their conversation rather than isolated keywords: a finer reading of how mature their need is.
Showcase your products as carousels directly to users actively comparing options or making a purchase decision.
Track the conversions generated through OpenAI's pixel and Conversions API, and optimize your bids (CPC, CPM, oCPC) on the campaigns that perform.
Analysis of your conversational opportunities, competitive positioning study and definition of the AI acquisition plan.
Campaign architecture, definition of targeted contexts and copywriting adapted to AI answers.
Conversion tracking implementation (pixel, API, Google Tag Manager) and setup of key indicators (CPA, ROI).
Campaign launch, rollout of the various conversational formats and continuous testing of key hooks.
Bid adjustments, exclusion of off-target contexts and budget reallocation to profitable campaigns.
Real-time indicator tracking, regular analysis and strategic recommendations to grow your conversions.
Get ahead of your market by sponsoring ChatGPT conversations. We run your strategy to maximize your conversions.
Boost your acquisition
Contact our experts to build your AI advertising strategy and capture your future customers' intent starting today.
