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Matchaé wanted to assert its premium identity and offer a space devoted to the world of ceremonial matcha. The previous site lacked visual refinement, told an incomplete product story and failed to convey the authenticity of the preparation rituals. The goal was to build a smooth showcase able to educate customers while supporting online sales.
We chose Webflow to pair the purity of a clean design with fast display on every screen. The architecture relies on the Webflow CMS to present the different tea grades, traditional accessories and interactive preparation guides. An intuitive purchase journey guides the customer from product selection to cart validation.
The new platform offers an immersive visual journey, optimized for reading on smartphones. Clear explanatory sheets and redesigned ergonomics strengthen the brand's credibility, while giving the teams full autonomy to add new harvests and update the catalog.
By pairing the purity of the matcha ritual with Webflow's flexibility, the Matchaé website delivers a smooth experience, true to the spirit of the brand.
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