How white-label web production is priced
White-label web production is usually priced in one of three ways: a fixed quote per project, a retainer for recurring volume, or a trial project with a reduced scope. The price itself depends on the scope of work, not on a public rate card, which is why agencies receive a written quote before anything starts.
Short answer
At Genesis Digital Factory, every project gets a fixed quote within 48 hours: fixed price, fixed deadline, written scope. Agencies with recurring volume can move to a retainer, which comes with a decreasing day rate that applies to all services. Agencies that want to test the partnership first can start with a trial project at a reduced scope, with a fixed quote, and then decide.
The three pricing models
1. Fixed quote per project
You send the design, the requirement or the campaign objective. Within 48 hours you receive a quote with a fixed price, a fixed deadline and a written scope. Work starts within 72 hours of signature. This model suits one-off projects and agencies that sell each project separately to their clients.
2. Retainer
For agencies with recurring volume, the quote per project is replaced by a simple allocation of days. The retainer comes with a decreasing day rate that applies to every service, from website production to campaigns. This model suits agencies that want predictable capacity and a faster start on each new request.
3. Trial project
A trial project exists for agencies that want to start small: a reduced scope, a fixed quote, then you decide. You receive the deliverable and its reports, compare them with your current production, and choose whether to continue.
What drives the price of a project
- Number of templates and pages: distinct layouts take more work than pages that reuse the same template.
- Design: whether you provide the design (for example in Figma) or it has to be created.
- Platform: WordPress, Webflow, Shopify and PrestaShop each have their own build and configuration work.
- Integrations: payment, CRM, ERP, booking or any third-party tool the site must connect to.
- Languages: each additional language adds content, structure and quality checks.
- Content: whether texts and images are supplied ready to use or need to be written or adapted.
- Search and AI visibility scope: the depth of SEO, AEO and GEO work included in the project.
- Deadline: a tighter deadline changes how the team is staffed.
What every delivery includes
- A staging preview, or a pre-approval step for campaigns, before anything goes live.
- Quality control before publishing: design and multi-device checks, a PageSpeed audit, accessibility and tracking verification.
- Delivery under your brand: files, access, reports and documentation in your agency's colours, so you present the work to your client.
- An NDA and a non-solicitation clause, signed before the first project.
What is not included
Hosting is not included. The site is deployed on your host or on the host you choose, so accounts, hosting and licences stay in your name or your client's.
How to get a quote
Send the design, the requirement or the campaign objective through the contact page. You receive a fixed quote within 48 hours. To see how the partnership works end to end, read our page on white-label web production for agencies, or compare the ways to outsource production in our guide to 5 options to outsource web production.
FAQ
Why is there no public price list?
Because two projects with the same page count can differ widely in design, integrations and languages. A fixed quote based on the real scope is more reliable for the agency than a generic rate.
Can the price change during the project?
The quote fixes the price, the deadline and the scope. A change of scope requested during the project is quoted separately before it is produced.
What is the fastest way to start?
A trial project: a reduced scope, a fixed quote within 48 hours, and a start within 72 hours of signature.
